Define the Goals

I was meeting with an experienced small business owner and entrepreneur today who has grown a very successful business in a very short period of time.

During our discussion and in a previous discussion he asked me to think about what my goals are for the business, what is the point of it all — all the work we’re putting in day in and day out at our company.

He suggested I think about that and let that drive some of the decision making in regards to the future direction of the company.

It’s easy to get caught in the day to day work and let time go by without defining the goals of the organization and also that the goals can come in and out of focus, or change even, as the company grows and changes.

One thing that he noted that stuck out was something along the lines of “there isn’t a right goal and a wrong goal, people have different goals, but you should think about your goals and what makes sense for you.”

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